Apple partners with Google to bring Gemini AI to Siri

Apple has announced a major partnership with Google to power its upcoming AI-enhanced Siri with Google’s Gemini models. The multi-year deal represents a significant shift in Apple’s AI strategy and could reshape how millions of users interact with their Apple devices.

“After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models and we’re excited about the innovative new experiences it will unlock for our users,” Apple said in a statement.

What this partnership means

The collaboration will see Apple leverage both Google’s Gemini AI models and its cloud technology to build future Apple Foundation Models.

Apple has spent the past year working on an AI-upgraded version of Siri designed to perform actions on your behalf and understand personal context more effectively. However, the company delayed the update last March, acknowledging that delivering these features was “taking longer than we thought.”

What to expect from the new Siri

While specific details remain limited, reports suggest the enhanced Siri will include several AI-powered capabilities:

• Personal context understanding for more relevant responses
• Action-based assistance that can complete tasks on your behalf
• World Knowledge Answers for AI-generated summaries from web searches
• Improved natural language processing for more conversational interactions

Changes at Apple’s AI division

The announcement comes amid leadership changes at Apple. The company recently replaced AI chief John Giannandrea with Mike Rockwell, who previously led the Vision Pro team. This restructuring signals Apple’s commitment to accelerating its AI development and delivering the Siri improvements users have been waiting for.

What this means for your business

For organizations using Apple devices, this partnership suggests meaningful improvements to Siri’s usefulness in professional contexts. More capable AI assistance could streamline workflows, improve information retrieval, and enable new productivity features across iPhone, iPad, and Mac.

As an Apple Technical Partner and Google Workspace partner, we’re closely monitoring these developments. The convergence of Apple hardware with Google’s AI capabilities creates interesting opportunities for businesses that use both ecosystems.

Have questions about how AI developments might affect your business? We’re here to help you navigate these changes and make the most of new capabilities as they become available.