Google & Yahoo
Since February 2024, organizations sending more than 5,000 emails per day to Gmail or Yahoo addresses must have SPF, DKIM, and DMARC in place. No exceptions.
Email Security
Your Emails Should Reach Inboxes, Not Spam Folders
Your emails have started landing in spam. A client mentioned they never got your message. You got a warning from Google or Microsoft that doesn't quite make sense. However you got here, email deliverability has become something you need to think about, and it's more complicated than it should be.
That's where we come in. We handle the entire DMARC process, from initial setup through ongoing monitoring, so your legitimate emails get delivered and fraudulent ones get blocked. No XML reports to parse, no DNS records to decipher, no wondering if you configured it right.
The Short Version: What DMARC Actually Does
DMARC is an email authentication protocol that verifies emails claiming to come from your domain actually do. It works alongside two other technologies, SPF and DKIM, to create a layered defense against email fraud.
Here's the simple version: SPF confirms the mail server is authorized to send on your behalf. DKIM adds a digital signature proving the message hasn't been tampered with. DMARC ties them together and tells receiving servers what to do when authentication fails: accept it, quarantine it, or reject it entirely.
A DMARC record, up close
v=DMARC1; p=reject; rua=mailto:dmarc@yourdomain.com; - v=DMARC1
- Marks the record as DMARC, the layer that ties SPF and DKIM together.
- p=reject
- The policy: what receiving servers do on failure, accept, quarantine, or reject.
- rua=mailto:...
- Where the aggregate reports get sent, so every sender stays visible.
What This Means for You
- Your domain stays protected - Bad actors can't send fraudulent emails that appear to come from you
- Your emails actually get delivered - Properly authenticated emails reach inboxes instead of spam folders
- You see what's happening - DMARC reporting shows exactly who's sending email on your behalf, legitimate services and malicious actors alike
- You stay compliant - Google, Yahoo, and Microsoft now require DMARC for high-volume senders
Want the full technical picture? Read our guide: Your Guide to Email Security and Deliverability.
How We Get You to Enforcement
Enforcement is a staged rollout, not a switch we flip on day one. We start by watching, authenticate every legitimate sender we find, and only tighten the policy once the reports are clean. Done right, the transition is a non-event for your users.
1 p=none
Monitor
Typically 30–60 days
Monitoring only, so no mail is ever blocked. Reports reveal every service sending on your behalf, marketing platforms, billing systems, help desk tools, and one-off shadow IT, so each one can be authenticated properly.
2 p=quarantine
Quarantine
Once senders are authenticated
Suspicious mail routes to the spam folder while your legitimate senders keep flowing. A safety margin that catches anything we missed before mail gets blocked outright.
3 p=reject
Reject
60–120 days total
Full enforcement. Spoofed mail claiming to be your domain is blocked before it reaches anyone. Your legitimate email keeps landing in inboxes exactly as it should.
Why This Matters Now
The major email providers have drawn a line in the sand. If you're sending bulk email without proper authentication, your messages are increasingly likely to end up in spam or get blocked entirely.
Microsoft
Microsoft has similar requirements for high-volume senders to Outlook, Hotmail, and Live addresses. They're getting stricter every year.
Beyond email deliverability, DMARC helps with broader compliance requirements like GDPR, HIPAA, and PCI DSS, all of which expect protection of sensitive communications.
What We Handle
DMARC isn't a set-it-and-forget-it thing. It requires ongoing monitoring, adjustment, and analysis. We handle all of it so you don't have to become an email authentication expert.
Setup & Configuration
- Audit your current email authentication
- Configure SPF and DKIM records
- Implement DMARC policies that fit your needs
Ongoing Monitoring
- Process daily DMARC reports
- Identify unauthorized senders
- Address authentication failures before they cause problems
Policy Optimization
- Adjust policies as your infrastructure evolves
- Add new email platforms without disruption
- Keep protection current without the headaches
Threat Response
- Investigate spoofing attempts immediately
- Escalate enforcement to block threats
- Keep you informed on threat activity
Why This Works
Email authentication is tricky. Configure it too strictly and you block legitimate emails. Too loosely and you leave your domain vulnerable to spoofing. We've done this enough times to know how to get it right.
- We handle the technical details - SPF, DKIM, and DMARC configuration across your entire email infrastructure
- We catch problems early - Daily analysis of DMARC reports means issues get resolved before they affect your business
- You stay informed - Transparent reporting shows you what's happening with your email authentication
- We keep it current - As email platforms and regulations evolve, your DMARC policies stay effective
Frequently Asked Questions
Want to Talk?
Whether you're starting from scratch or trying to figure out why your current DMARC setup isn't working, we can help you sort it out.