Close the Apple Gap: How Windows-Centric MSPs Win More Clients with Co-Managed macOS & iOS Support

Sep 15

Many MSPs built their businesses around Windows environments. But the modern workplace has changed. Macs, iPhones, and iPads now sit alongside Windows PCs in almost every organization. This shift brings a different set of management tools, security frameworks, and user expectations. For Windows-centric MSPs, it often introduces a skills gap.

Co-managed Apple services solve this problem. Instead of hiring and training in-house Apple specialists, MSPs can plug in an Apple consultant who works behind the scenes with their team. The result? Full coverage for every endpoint, happier clients, and no distractions from core Windows-focused operations.

Apple Management ≠ Windows Management

Supporting Apple devices isn’t just “doing Windows with a different logo.” Apple’s ecosystem runs on its own set of principles and tools:

Mobile Device Management (MDM): Profiles, policies, and app deployments delivered natively. No heavy agents required.
Apple Business Manager (ABM): Zero-touch enrollment and app licensing, ensuring every device is supervised from the moment it’s turned on.
Built-in Security: FileVault, Gatekeeper, and System Integrity Protection keep macOS secure, but they must be configured deliberately to avoid user friction.

If your team treats Macs like PCs, you risk unmanaged devices, poor user experience, and increased support tickets.

Where MSP Teams Get Stuck

Without dedicated Apple expertise, most MSPs eventually hit the same roadblocks:

Misconfigured or incomplete ABM setups leading to unsupervised devices
Confusion over Apple ID management in business environments
Missed macOS/iOS update cycles that disrupt existing workflows
Time wasted troubleshooting issues that require Apple-specific knowledge

These challenges consume billable hours and pull Windows engineers away from their core focus.

The True Cost of “Building It In-House”

Training one technician is rarely enough. Supporting Apple devices properly requires:

Different Tools: Apple-optimized MDMs, macOS-specific security suites, and ABM workflows, this is often separate from your Windows stack
Continuous Education: Apple iterates fast, meaning your team needs constant refreshers
Retention Risk: When that newly trained Apple tech leaves, so does your investment

For many MSPs, the math just doesn’t work. The opportunity cost of building Apple expertise internally is high, and the ROI is uncertain.

Why Co-Managed Apple Services Make Sense

A co-managed Apple partner gives MSPs a way to deliver premium macOS/iOS support, instantly.

Immediate Expertise: No ramp-up period. You get an Apple specialist who lives and breathes MDM, ABM, and Apple security.
No Extra Overhead: The consultant brings their own tools, so you avoid licensing multiple Apple-focused platforms.
Your Brand, Your Client: We work behind the scenes with your staff, so your team stays front and center.

This model lets you expand service offerings, reduce operational risk, and keep customer satisfaction high, all without hiring a single new full-time employee.

Deliver a Complete Experience

When Windows and Apple expertise work together, MSPs deliver the end-to-end coverage clients expect. Your team gets to focus on growth and strategic initiatives, while every device, Mac, PC, iPhone, or iPad, stays secure, managed, and supported.

Ready to Close Your Apple Gap?

Let’s talk about how 2Fifteen Tech can be your behind-the-scenes Apple team. Book a quick discovery call today and start delivering best-in-class Apple support without the overhead of building it yourself.

Ed Lukacs