The Case for Trust-Building as a Small Business

There is a strong connection between trust and prosperity. In fact, when trust levels are high, businesses tend to grow faster. According to McKinsey and Company, Harvard Business Review, Forrester Research, and many other reputable organizations, trust is the connecting fabric upon which innovation and business success are built.

You might think that trust-building isn't crucial for small to medium-sized businesses (SMBs), but it is critical if you want to achieve your business objectives and keep your employees and customers satisfied. While you might not expect a technology company like ours to discuss trust, we care about your business objectives and believe it is essential for your people, processes, and technology.

Building trust is essential for any organization, whether it's a startup or a Fortune 500 company. It gives employees the confidence to take chances and innovate, gives customers the confidence to buy from and collaborate with you, and gives partners the confidence to do business with you. But how do you create a foundation for trust?

Leverage processes and technology

Building trust is not easy, and it often takes time and effort to develop. Luckily, there are a few things companies can do to succeed.

INTEGRATE TECHNOLOGIES

Technology integration is one of the most important considerations for businesses today. Not only do neatly integrated technologies save time and serve as a reliable foundation, but they can also reduce friction within your company. Inefficient or incompatible technologies can create chaos and confusion, slowing down workflows and damaging productivity. 

If you take the time to select and integrate the right technologies, it can make all the difference in terms of organizational efficiency and success.

DEPLOY THOUGHTFUL PROCESSES

Thoughtful processes that consider the user experience can reduce confusion and opportunities for conflict and make it easier for employees to work for you. Friction arises when an individual’s expectations do not match the actual experience. When this occurs, it can lead to conflict as people attempt to shift responsibility or blame. 

Thoughtful processes can help ensure that everyone’s expectations are met, minimizing the chances of a conflict.

SECURE DATA

When it comes to organizational data breaches, customers and employees are quick to lose trust in companies that can’t protect their sensitive data. Implementing measures to secure your customer and employee data is one way to help rebuild trust. In doing so, you are not only protecting your customers and employees, but also your bottom line.

Every day there are headlines about breaches of different companies and organizations, and the trend is only accelerating.  It’s more important than ever to ensure you are taking the appropriate steps to protect your company and customer data.

Choose the right partner

Since trust-building can be so challenging for SMBs to handle alone, collaborating with a managed service provider (MSP) like 2Fifteen is extremely beneficial. MSPs can help with tasks such as disaster recovery, compliance, security, and much more. Working with an MSP such as us will allow you to concentrate on your core competencies, safe in the knowledge that your company and customer data is protected.

Interested in learning more about how we can help?  Contact us for more information